Bobovita – Key Visual

Nutricia, a part of the Danone family, is a well known and acknowledged producer and distributor of food jars dedicated for children and infants. All sold meals are prepared based on a balanced diet program providing a large variety of different tastes. The brand is constantly growing and gaining momentum, slowly but surely becoming one of the leaders in its category.

Our Graphic Designer was responsible for developing a new, fresh KV for one of the brands products – BoboVita. His aim was to create an atmosphere of a certain tenderness in terms of colours – a vision appealing to both children as well as their parents. The introduction of a legible infographic allowed us to outline the competitive edges of the brand. Moreover, Kiwi Marketing created an app, which gave every mother the information, a which ingredients are important for their child, as well as the opportunity to plan, which meal to use on a trip or a picnic. The whole concept ideally matched the brands tagline: “Always with you, mom”.

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